MENÜ
Touchpoint
p-ISSN: 1868-6052
e-ISSN: 2940-2778
 |
Fostering Innovation in Financial Firms with DesignTeresa Segismundo, Isabel Novais MachadoTouchpoint - Designing from Within 15 No. 3 (2024)https://doi.org/10.30819/touchpoint.15-3.01 pp: 6-9 2024-12-06 |
Segismundo, T., & Machado, I.N. (2024). Fostering Innovation in Financial Firms with Design. Touchpoint - Designing from Within, 15 (3), 6-9. doi:10.30819/touchpoint.15-3.01
@article{Segismundo_2024,
doi = {10.30819/touchpoint.15-3.01},
url = {https://doi.org/10.30819/touchpoint.15-3.01},
year = 2024,
publisher = {Logos Verlag Berlin},
volume = {15},
number = {3},
pages = {6-9},
author = {Teresa Segismundo, Isabel Novais Machado},
title = {Fostering Innovation in Financial Firms with Design},
journal = {Touchpoint - Designing from Within}
}
url = {https://doi.org/10.30819/touchpoint.15-3.01},
year = 2024,
publisher = {Logos Verlag Berlin},
volume = {15},
number = {3},
pages = {6-9},
author = {Teresa Segismundo, Isabel Novais Machado},
title = {Fostering Innovation in Financial Firms with Design},
journal = {Touchpoint - Designing from Within}
Abstract
Service design is increasingly recognised as crucial for shaping and improving customer experience. This article draws on personal experience with in-house teams in consumer finance institutions, exploring challenges, strategies and comparisons between internal and external experts. It also covers measuring success, building strong relationships and staying innovative. Although the earnings shared in this article come from experience in financial companies, we consider them to be equally applicable to other industries.
Buying Options
For multi-user or campus licences (MyLibrary) please fill in the form or write an email to order@logos-verlag.de