Cite: APA BibTeX
Gopalkrishnan, A., & Morris, M., & Pandit, K., & Udoewa, V. (2023). Making Service Design Future-Proof at NASA. Touchpoint, 14 (2), 72-75. doi:10.30819/touchpoint.14-2.13
@article{Gopalkrishnan_2023,
doi = {10.30819/touchpoint.14-2.13},
url = {https://doi.org/10.30819/touchpoint.14-2.13},
year = 2023,
publisher = {Logos Verlag Berlin},
volume = {14},
number = {2},
pages = {72-75},
author = {Ashika Gopalkrishnan, Matt Morris, Kai Pandit, Victor Udoewa},
title = {Making Service Design Future-Proof at NASA},
journal = {Touchpoint}
}
Abstract
How can service designers create services that simultaneously
address customer needs both today and in the future? Using a
new method called ‘triangulated recursive mapping’ to combine
futures research with human-centred research, we learn to
create services that are responsive to rapidly evolving customer
needs over time.